The most common motivation for regular online advertising management is discovering that the cost of attracting leads is higher than expected or budgeted. It may also be that you are looking to improve the quality of leads coming from advertising campaigns. If advertising management has previously been delegated to an outside contractor or employee, you will need to evaluate the effectiveness of the services provided and the budget spent.

Before we begin managing your online advertising, we research your business area in detail. We set goals, examine your expectations for your ads, and work with you to determine realistic expectations for your advertising efforts. This process allows us to develop the most effective strategies and achieve the results you desire.

We handle a variety of projects, and the cost of our services depends on the scope and complexity of the work. For example, if your niche has low keyword activity, an initial audit and setup of online advertising and all engagement channels may be more affordable.

However, if there is a limited frequency of targeted queries in your niche, we can offer the development of a media strategy. In this case, the focus is on analyzing the customer journey, target audience touch points, and creating advertising creatives.

We realize that setting a one-size-fits-all cost for Internet advertising that would satisfy all businesses without exception is challenging. Our goal is to tailor our services to the specific needs of each project, ensuring maximum efficiency and satisfaction for our clients.

In the marketing services market, 90% of agencies first accept orders for Internet advertising and then look for contractors on the side, usually after the contract with the client has been signed.

We do not turn to specialists on specialized sites and freelance exchanges. All the work is done by our team. You will get to know the responsible specialist managing your Internet advertising at the first meeting or call.

This allows us to adhere to a transparent pricing policy. You will always be sure that the assigned specialist for your project is fully involved in the process.

Here, we also have a unique approach. There is a tool for calculating a media plan for Internet advertising, however, in our practice, no media plan has ever matched the actual performance by 100%.

We offer the concept of “Limits of Acceptable Performance”. It is based on the average KPIs in your niche, as well as a range of prices, from minimum to maximum, that you are willing to pay per lead. Then, with each new period, we are able to assess whether the market in the current situation can reduce the cost per click, lower the cost per lead and ensure that your online advertising can scale

It all depends on the project goals and KPIs. We will analyze to determine which online advertising best contributes to your objectives and calculate the recommended budget according to the following formula: Budget = Cost per conversion * Target number of conversions. The cost per conversion depends on the number of impressions, CTR, conversion rate and cost per click.

We also run tests to determine the required budget. To do this, we calculate the budget required to get 1000 clicks and analyze the CTR, CPC and conversion rate values on the market. Based on this data, we determine the actual budget required. All economic solutions presented by our manager will consider the peculiarities of your business and specific market conditions.

For example, for an average online store, we recommend allocating at least 25 USD for 1 advertising campaign per day for each category of goods on your website.