The most common reason for Google Ads Management is that the price of a lead is much higher than you expected or planned. If you launched your ads with the help of a PPC contractor or an employee and need to analyse the quality of the services provided, as well as the efficiency of budget use.

Before we start Google Ads Management, we need to learn more about your business, find out its goals, understand your expectations from your ads, and set goals for the upcoming audit.

We handle different types of projects. Cost estimation depends on the amount of work. For example, your niche may have few keywords in the paid search, and then the cost of customization may be lower than usual.

But we can create a media strategy, and then the main work is the creation of advertising creatives, which also affects the price.

The situation on the marketing services market is such that 90% of agencies take over Google accounts and look for others contractors only after signing a contract with the client.

We do not use the help of specialists on specialised platforms or freelance exchanges. We do all the work with our own hands. You will get acquainted with the specialist who will manage your account at the first meeting (call).

This allows us to follow a transparent pricing policy. You will know for sure that the specialist assigned to your project is fully involved in the process

We also have our own method in this question. There is a toolset within Google Ads in which you can calculate a media plan. But in our practice, this media plan has never yet matched the actual performance by 100%.

We propose an approach of “Marginal” indicators. It is based on the average KPI in your niche, as well as from what (minimum threshold) and up to what price you are willing to pay per lead (maximum threshold). And further, with each new period, we will be able to understand whether the market in the current situation allows you to reduce the cost per click, reduce the cost per lead and scale up

We have an author’s methodology of regular management and reporting:

– Updated real-time reporting in Google Data Studio (Looker Studio). Tracking the performance of advertising campaigns in comparison with the previous period

– A weekly report with commentary from the specialist who manages your account. It includes a discussion of past performance and an optimisation plan.

– Since we care about your profit, we additionally create a monthly report with ROI calculation or other KPIs, as well as CPA and ROAS calculations.

– Each month – a work plan, which defines the tasks for the upcoming period. You can easily monitor each step

– Monthly calls or meetings with our team to discuss current campaigns and discuss new opportunities. In some cases, calls once a week are included

Also, if we are setting up an account from start to finish, in the first stages, the specialist assigned to your project will write daily private messages about the progress of ongoing work