Who it's for
We will optimize your Google Ads and create targeted traffic
Services / Consultations
With an average check of $200 or more
Products on Landing Page
Average check of goods from $110 or more
Internet Shop / E-Commerce
From 50 items. Average check of $15 or more
Online Learning / Info Marketing
Seminars, trainings, auto-funnels
Irregularity
90% of businesses do not optimize Google Ads on a regular basis, which means that their ads are wasting their budget. As a rule, this is detected in 3-4 months because of cash gaps
Chaotic scaling
In case of an increase in the advertising budget, the cost of a lead also increases, and systematic scaling is required while saving key metrics
Decrease in performance
At the start of the advertising campaign, its effectiveness was satisfactory, but without systematic optimization of Google Ads, advertising starts to work in the red
Integrity
Missing a unified and clear account structure, especially if you hire different providers for advertising setup or fixing errors in Google Ads. You don't understand which campaigns are profitable and which are a waste of budget
Detailed development
What are the mistakes that regular Google Ads Optimization helps to avoid?
Untargeted traffic
Without regular cleaning of keywords searches, Google Ads algorithms will find low-quality audiences and leads
High cost per lead
If you don't control the target rates on campaigns, sooner or later the cost of leads will start to rise unreasonably
Random launch of campaigns
Each new campaign in Google Ads should complement the account's first accepted account structure and its overall strategy
What your Google Ads can do
If you do regular PPC optimization of Google Ads
A unique solution in PPC Optimization
What do we offer?
Take the quiz and get a personalised PPC Optimization Google Ads quote (+bonus):
Cross-cutting analytics
90% of marketing agencies do their ppc audits using automated services. We also use our manual analysis of Google Ads and business
After Zoom-Meeting
Step-by-step PDF plan for implementing Google Ads audit results with achieving the planned KPI
Which tools
You can order PPC Optimization
of these Google Ads tools
Contextual advertising
Search Google Ads
This traditional format can be successfully used in almost any field of business. The advert includes three headlines, a link to the landing page and 4 text blocks.
Its functionality can be extended as needed by adding additional links, contact numbers, addresses, images, clarifications, descriptions and service costs.
Banner ads
Google Display Network
This type of advertising in the Google ecosystem allows you to place adverts on various websites and mobile apps. This network includes a wide range of online resources where adverts can be shown to potential customers. It is possible to select locations and audiences by interest.
Advertisers can use a variety of ad formats including graphic banners, text ads and multimedia spots to maximise engagement with their target audience across multiple contexts and platforms.
Google Product Search
Google Shopping Ads
This tool allows retailers and merchants to display their products and product listings in Google search results. In the form of product photos, prices and shop names right in the search results, making the process of selecting and comparing products more convenient and visual.
Google Shopping also provides an opportunity to PPC optimize advertising campaigns to increase visibility and attract target audiences. Especially effective for E-Commerce projects.
Video adverts
YouTube adverts (+Google Discovery)
It is a strategic way to engage audiences on the YouTube online platform and the Google Discovery Network. It allows advertisers to create creative videos and show them to potential customers at times when they are actively searching for information and entertainment. This format combines powerful visual elements with accurate targeting.
The tool works well for product recognition, the cost per view is relatively low. There are many formats and flexible targeting settings.
Campaigns with maximum performance
Google Performance Max
An advanced advertising format that optimises and automates the allocation of advertising budgets across Google’s various channels and platforms, including Search, YouTube, Display Network and more. This advertising strategy is based on powerful machine algorithms that analyse user behaviour and optimise ad impressions for maximum conversion and ROI (return on investment), delivering effective results and broad audience reach.
Can work as retargeting or as a smart Google Shopping campaign. Allows to achieve a balance between automation and control, improving the overall performance of advertising campaigns.
Remarketing and retargeting
Google Ads Remarketing and Retargeting
Remarketing and retargeting technologies give you the ability to show ads and optimise bid strategies to audiences who have already visited your website or interacted with your ads, such as watching a YouTube video.
This type of advertising combines all the previous ones and helps to bring back users who didn’t take a targeted action on your site, as well as encourages repeat purchases.
What is included in the PPC Optimization Google Ads?
Within the process of the Google Ads auditing we will make
How we do our work
Steps to PPC Optimizing your Google Ads Account
01 Preparatory phase (7-14 days)
We analyse the site, competitors, current Google Ads accounts. Make a strategy, draw up a plan, connect analytics, launch advertising
02 Testing and Analysis (1-1.5 months)
Analyse the results, choose effective strategies and tools to improve results from Google Ads after the first 2-3 weeks
03 Scaling
(2-3 months)
Track the effectiveness of campaigns. Refine what needs additional intervention. Scale up what has shown the best results step by step
04 Reporting and Projections (4 months+)
Finding new "growth points", Working out retargeting strategies. Plan a step-by-step implementation of changes to Google Ads
Who it’s suitable for
In what cases are
we are most effective?
Expertise
You have a provider that handles Google Ads, but you want to check the effectiveness of current campaigns
Outsourcing
You are engaged in marketing, you do not have enough time to set up and manage Google Ads
Scaling
There is a permanent specialist on board, but he needs new ideas how to scale up
Delegation
As a business owner, you want to free up time for more strategic tasks
Team
Who will do PPC Optimization of Google Ads
Andriy Shevchuk
CEO Leverage Pro
12+ years of experience, 120+ Successful cases in 8 countries
Timur Grebnevsky
PPC Team lead
10+ years in PPC, Speaker of thematic forums
Natalia Kudryavtseva
Project manager
5 years in marketing, Personal record – 12 projects
Artur Negoda
Middle PPC Expert / Analytics
7+ years of experience, 75+ successful cases
Viktor Levchuk
PPC Expert / Media buyer
4+ years of experience, average ROAS of $1.7M per year
Victoria Prudnikova
Media buyer
3+ years of experience. $15k ad budget spend per day
Ruslana Kupriyanova
Marketing strategist
7+ years in Marketing, 23 new projects each year
Pavel Korobchuk
SEO Specialist / Analyst
8+ years in SEO. 1.7+ million visitors per year
The best solution on the market
Cost of PPC Optimiziation
Google Ads
We have no goal to sell you unnecessary services. We work exclusively on the result, so the price is calculated individually, depending on the amount of work.
Price:
From $600 (depending on the number of advertising campaigns, remarketing, semantics collection, and other details).
Term:
7-10 days to Launch (70% of the time is taken up by Google Ads Audit, niche research and competitor ad analysis.
Faq
Распространенные вопросы
по Оптимизации рекламы
в Google Ads
The most popular reason for regular Google Ads optimisation is that the price of a lead is much higher than what you expected or planned for.
Or you need to improve the quality of leads you receive. In case you run advertising with the help of a contractor or in-house employee and you need to analyse the quality of services provided, as well as the efficiency of budget use.
Before we start Optimising your Google Ads account and your ads, we will need to delve into the field of your business, find out what your goals are, understand your expectations of ads and determine realistic expectations of ad activityй.
In practice, advertising campaigns in Google Ads without systematic management by a specialist show acceptable results for a maximum of 2-3 months. After that, the account will work at a loss.
This is influenced by several factors – from competitors entering the ad auction, to seasonality and the new needs of the target audience.
When you order PPC Optimization from LeveraG.PRO, you will get an objective expert opinion from the outside. If your advertising is optimally set up and does not require changes, you will be able to get rid of doubts and build confidence in the chosen advertising strategy.
But if errors are discovered, you can quickly correct them and/or reduce their impact on the overall effectiveness of the campaign.
To get the first results and economic effect from Google Ads optimisation from LeveraG.PRO it should take 1-2 months on average. It depends on market intensity, average price per click and other basic metrics.
In any case, from the very beginning we will do an audit of your Google Ads. Depending on the structure difficulty, it will take 2-3 days. After the audit, we will be able to tell you the exact timeframe for reaching the required KPIs
We handle different types of projects. Cost estimation depends on the amount of work. For example, your niche may have few keywords in the paid search, and then the cost of customization may be lower than usual.
But we can create a media strategy, and then the main work is the creation of advertising creatives, which also affects the price.
