Irregularity
90% of businesses do not optimize Google Ads on a regular basis, which means that their ads are wasting their budget. As a rule, this is detected in 3-4 months because of cash gaps
Chaotic scaling
In case of an increase in the advertising budget, the cost of a lead also increases, and systematic scaling is required while saving key metrics
Decrease in performance
At the start of the advertising campaign, its effectiveness was satisfactory, but without systematic optimization of Google Ads, advertising starts to work in the red
Integrity
Missing a unified and clear account structure, especially if you hire different providers for advertising setup or fixing errors in Google Ads
Detailed processing
What mistakes does Google Ads Audit discover?
The structure is confused
Google Ads should have a logical structure that is subordinated to marketing goals. Without this, it is difficult to control the advertising performance
No advertising assets
Google delivers ads and also displays additional objects to them. This increases the CPC and reduces the cost per click
No Google Shopping
This is a high-converting format for online stores. The best results can be achieved with well-developed Google Ads strategies and structure
Missing management
Google Ads Optimization is a regular monitoring of bids, work on targeted traffic and ad placement platforms. This is the main condition for a constant increase of conversions
High cost per lead
Ads for relevant keywords do not reach the top of the SERPs due to the high price. The budget is spent on low-quality queries, and the website does not generate leads
High bounce rate
Ads may be delivered to non-target audiences as a result of information requests, irrelevance of the ads to the landing page
What your Google Ads can do
We optimise the main performance
indicators of your business
A unique solution
What do we offer?
Take the quiz and get a personal offer for a Google Ads audit (+bonus):
Cross-cutting analytics
90% of marketing agencies do their ppc audits using automated services. We also use our manual analysis of Google Ads and business
After the audit
Step-by-step PDF plan for implementing Google Ads audit results with achieving the planned KPI
What is included in the Google Ads PPC Audit?
Within the process of the Google Ads auditing we will make
How we do our work
Steps of Google Ads PPC Audit
01 Brief
We discuss basic KPIs. We research the history of the account. We record the main requests and problems that we want to fix
02 Analytics
Traffic monitoring in Google Ads and Google Analytics. Checking targeted keywords, negative keywords, display platforms, and relevance of pages
03 Technical analysis
Checking the technical setup at 3 levels - campaigns, groups and ads (+ ads assets)
04 Reporting and projections
We issue a step-by-step plan for the next 3 months. With the discovered "growth points" and a plan for implementing result of ppc audit
Who it’s suitable for
In what cases are
we are most effective?
Expertise
You have a provider that handles Google Ads, but you want to check the effectiveness of current campaigns
Outsourcing
You are engaged in marketing, you do not have enough time to set up and manage Google Ads
Scaling
There is a permanent specialist on board, but he needs new ideas how to scale up
Delegation
As a business owner, you want to free up time for more strategic tasks
Team
Who will do PPC Auditing of Google Ads
Andriy Shevchuk
CEO Leverage Pro
12+ years of experience, 120+ Successful cases in 8 countries
Timur Grebnevsky
PPC Team lead
10+ years in PPC, Speaker of thematic forums
Natalia Kudryavtseva
Project manager
5 years in marketing, Personal record – 12 projects
Artur Negoda
Middle PPC Expert / Analytics
7+ years of experience, 75+ successful cases
Viktor Levchuk
PPC Expert / Media buyer
4+ years of experience, average ROAS of $1.7M per year
Victoria Prudnikova
Media buyer
3+ years of experience. $15k ad budget spend per day
Ruslana Kupriyanova
Marketing strategist
7+ years in Marketing, 23 new projects each year
Pavel Korobchuk
SEO Specialist / Analyst
8+ years in SEO. 1.7+ million visitors per year
Tariffs and prices
Two options for Google Ads PPC Audit
Minimal
To analyse the general situation of your account, detect common errors in Google Ads management, and synchronise data tracking
- Checking Google Ads structure
- Keywords and negative keywords
- Completeness of ads and site
- Conversion tracking
- Types of campaigns, auto strategies
Maximum
For deep working out of all tools of Goole Ads account, analysis of structure on 3 levels of detail, advertising activity development projection
- Everything included in the “Minimum”
- Competitor research
- Retargeting strategy
- Distribution of budgets
- Research of the customer journey
Faq
Frequently asked
questions about
Google Ads PPC Audit
The most common reason for a PPC audit is that the price of a lead is much higher than you expected or planned. If you launched your ads with the help of a PPC contractor or an employee and need to analyse the quality of the services provided, as well as the efficiency of budget use.
Before we start auditing Google Ads, we need to learn more about your business, find out its goals, understand your expectations from your ads, and set goals for the upcoming audit.
When ordering a Google Ads PPC audit, you will receive an objective expert opinion from the outside. If your advertising is optimally set up and does not require any changes, you can get rid of doubts and build confidence in your chosen advertising strategy.
However, if mistakes are detected, you can quickly fix them and reduce their impact on the overall effectiveness of the campaign. This way, you can reduce the cost of lead acquisition and improve traffic quality.
You will receive the results of the express audit within 1 day. A deeper and more detailed analysis will take up to 5 days. More accurate terms are agreed upon during a personal call-meeting
PPC Audit of advertising is not so much a technical aspect of the issue, because we have our own solutions. This is a detailed research of the niche, an audit of competitors’ traffic, and an in-depth study of search queries
Google Ads tools do not stop there, new tools are constantly being developed, and optimised and algorithms proven over the years are being changed. A strategy that was effective yesterday may not work tomorrow. Therefore, it is recommended to do an audit of PPC advertising 2-3 times a year. It depends on the average monthly number of targeted search queries received.
To make an audit of Google Ads, we need access to the advertising account and Google Analytics account. The Google Analytics analytics system allows you to evaluate user behaviour on website pages, assess the correctness of the target audience and check the relevance of landing pages.
