Google Ads is a powerful online advertising platform that provides many opportunities to promote your business on Google’s search engine, partner sites, and YouTube video platforms. In this article, we will look at the main types of advertising in Google Ads.
Search Network Ads
Google search network advertising is the most common type of Google Ads. It appears above Google search results and on other sites that participate in the Google Adsense program. Google Search Network Ads consist of a headline, a description, and a link to the advertiser’s website. The advertiser pays for each click on the ad (Pay-Per-Click, PPC).
Advertising on partner sites
Google Ads also provides the ability to place ads on partner sites that participate in the Google Adsense program. This can be any site that places Google Ads ads, including blogs, news sites, and other web resources. Advertisers can choose which sites to place their ads on or use targeting to show ads to specific audiences.
YouTube Ads
Google Ads also provides the ability to advertise on the YouTube video platform. Advertisers can choose which videos their ads will appear on and pay per click or per ad impression (CPM). YouTube ads can be in the format of video ads or banners.
Remarketing
Remarketing is a way of showing ads to users who have already visited your site or shown interest in your products or services. It can help increase conversions and bring users back to your site. Remarketing ads can be placed on Google’s search network, on affiliate sites, or on YouTube.
Mobile app ads
Google Ads also provides the ability to place ads in Android mobile apps. Advertisers can choose which screens and apps their ads will appear on. Ads in mobile apps can be in the format of banners, text ads, or video ads.
Picture ads
Google Ads also provides the ability to place ads on the Google Images platform. Advertisers can choose which image search pages their ads will appear on. Images ads can be in the format of banners or text ads.
Google Maps Ads
Google Ads also provides the ability to advertise on the Google Maps platform. The advertiser can choose which locations and regions their ads will be shown on. Google Maps ads can be in the format of banners or text ads.
Gmail Ads
Google Ads also provides the ability to place ads in the Gmail email service. The advertiser can choose on which Gmail pages their ads will be shown. Gmail ads can be in the format of banners or text ads.
In conclusion, Google Ads provides many options for ads in different formats and on different platforms. Advertisers can choose the most appropriate type of advertisement for their business and target audience. However, to achieve success in online advertising, you need to carefully plan and optimize your advertising campaign, regularly analyze its results, and make changes based on its effectiveness.
