A banner is a graphic element, usually rectangular in shape, that is placed on a website, app, or other digital platforms to attract users’ attention and convey a specific message or advertisement. Banners can contain text, images, logos, buttons, and other design elements.
Banners are widely used in marketing and advertising to attract the attention of the target audience and stimulate action. They can be placed on different platforms such as websites, social media, mobile applications, search engines, and other advertising networks. Banners can be interactive, such as clickable or animation banners, or static, presenting a static image or text.
The effectiveness of banners depends on their design, message, location, context, and target audience. A well-designed banner should be attractive, clear, and informative and evoke desired actions from users such as clicking through to the website, registering, buying, or subscribing. Monitoring and analyzing the results of banners helps to optimize their effectiveness and achieve their goals.